A vector portrait of me

Veronica Tan

Senior Digital Marketing Specialist

Singaporean based in Berkshire, UK.

Currently a digital marketing lead within the technology & computer hardware industry.
‍
Highly experienced, data-driven digital marketer with experience within both in-house and agency side workflows. Digital marketing solves problems via creative solutions built on insights gathered from trackable actions and data.

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~ £17.5M

Gross Revenue Generated from Key Projects

*Figure derived from final invoices, with projects spanning multiple countries
Last update January 2025

10 years

Channel & Marketing Experience
in Singapore & the UK since 2015

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Curriculum Vitae

Highly experienced senior marketing lead, with a data analytics focus delivering data driven strategies in the IT channel. I have worked closely with key channel and alliance partners on behalf of HP, Lenovo, Acer, Intel, AMD, Microsoft - within the education and smb/sme space.

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Current
July 2022
July 2022
April 2021
March 2021
September 2020
October 2019
October 2018
August 2016
September 2015
June 2016
April 2016
August 2015
May 2015
June 2015
July 2014

July 2022 - Current

Digital Marketing Manager • Glasgow, UK (Remote)

Consenna Ltd • 3+ Years

Consenna is a key partner and contractor within the UK IT Channel Sector. As Digital Marketing Manager, I deliver effective digital marketing strategies for our clients (some of the largest OEMs, Distributors, and Resellers in the industry).

I support our customer retention and operations teams with insights, build collaterals, and generate reports to help keep our clients updated and happy. On a day to day aspect, I research and develop bespoke full funnel marketing strategies (tapping into events, advertising, sponsorships, and partnerships) to achieve client objectives. As a technical marketer, I am also capable of implementing correct attribution framework for accurate reporting for campaign with multi-platform touchpoints.

Responsibilities

  • Manage the Consenna client marketing function, building marketing automation, reporting sales & marketing forecasts directly to Creative & Sales Directors
  • Lead Consenna channel marketing executives with project management, and the development of acquisition and demand generation strategies for UK&I
  • Deliver digital marketing & channel activation consultation services for clients and partners, focusing on Go-To-Market campaigns and programmes across the UK&I
  • Design highly optimised email marketing strategies for OEMs and their partner channels - particularly for B2B audiences and B2B2C
  • Develop framework for Consenna for new audience sanitisation in keeping email deliverability protocols, maintaining audience hygiene in-house and for clients
  • Optimise client digital advertising activities & budgets, including LinkedIn, Meta, and Google Adverts.
  • Managing expectations from stakeholders when it comes to ROI on experimental campaigns
  • Help built campaign portals and landing pages with traffic and engagement tracking integrated into analysis tools via APIs

Achievements

  • Over 230% over-achievement with marketing KPIs for global OEM client, resulting in a re-engagement from the client for 2023 - 2025
  • Developed full funnel marketing strategies and managed execution of client projects worth over £5 million in gross revenue - thanks to careful attribution and session tracking
  • Developed analysis reports for one of the world’s biggest computer hardware distributors - allowing the client to secure over £10 million in funds from their partners

April 2021 - July 2022

Digital Marketing Coordinator • London, UK

JCB International (Europe) • 1+ year

JCB International (Europe) is the european branch of Japan's leading credit card provider. I manage all aspects of JCB EU's digital presence & digital campaigns. As digital lead, I am the person in charge of JCB Europe's competitor research, data analysis, web management, and digital advertising. I also manage our relationships with key agencies and partners in EMEA and APAC.

Responsibilities

  • Driving JCB European ecommerce and cross border marketing activities using data backed digital strategies
  • Co-ordinating European sales promotion activities with local branches to bring ecommerce and face to face cross border marketing campaigns to fruition
  • Utilising & managing both paid and organic media to drive engagement with JCB and ecommerce activities
  • Planning and executing digital performance marketing campaigns across internal and external channels
  • Analysing performance data to identify trends and opportunities, delivering data-backed strategies for senior stakeholders
  • Managing creative production with agencies and internal stakeholders
  • Generating regular reports on digital marketing activities and campaigns
  • Supporting the PR Department with by monitoring JCB’s digital reputation,observing brand sentiment on social media, review sites,and global news media
  • Planning and management of corporate events including promotional events, award ceremonies, sponsorships, and press conferences

Achievements

  • Led the JCB Europe’s digital marketing function, developing key analytics framework from scratch, which was then shared and copied by JCB Branches in US & APAC
  • Managed & launched JCB EU’s SEO framework & operations, developing SEO strategies using insights from our brand agency
  • Improved JCB organic ranking from #19 to #5 in less than 4 months
    ‍    Increased organic brand visibility by over 20% in 6 months, using zero-spend strategies
  • Drove millions in targeted impressions via Google Ads in 4 months on a shoe-string budget.
  • Tracked using UTMs and inbound traffic attribution on Google Analytics
  • Managed B2C advertising for key partners (High-end European Luxury Brands) in Europe, Eastern Europe, Japan, Taiwan, and Korea
  • Managed digital campaigns with European Luxury partners, leading to over 25% increase in net new customers‍
  • Drove over 956% increase in LinkedIn Followers on our brands, and aiding in audience segmentation using analytics
  • Managed relationships with global luxury retailers & partners
  • Delivered & presented monthly ROI reports to the Managing Director and other key stakeholders
  • Managed all digital advertising activities & budgets, including LinkedIn, Twitter, and Google Adverts (primarily)

September 2020 - March 2021

Digital Marketing Executive • London, UK

Forte Markets • Legal Technology & Innovation Institute • 6 Months

Forte Markets a London based startup in the legal technology industry.

I was the digital marketing lead for all products and events produced by Forte Markets and the LT&I Institute, and market for a global audience, from the UK, US, and EU to EMEA, APAC, and China. I was contracted to build the LT&I brand and created the marketing framework for the company.

Responsibilities

  • Daily reporting on marketing activities for both Forte Markets & the LT&I Institute for various levels of stakeholders
  • Developing & executing high level strategic marketing, integrating ABM
  • Designing creative assets for digital marketing (graphics, videos, pdf brochures, etc)
  • Maintaining & optimising SEO & SEM for both Forte Markets & LT&I brands
  • Producing monthly EDMs & Newsletters, and integrating additional CRM marketing as required in the overall marketing plan
  • Maintaining social media platforms for both Forte Markets & LT&I brands
  • Active market research & competitor analysis to ensure that our products & brands are in the best possible position on the market
  • Partnership & community development, connecting & reaching out to relevant audiences and creating conversations in legal technology
  • Executive producer & creator of 'The Forte Edge' - a monthly LegalTech Podcast available on Spotify & Stitcher.

Achievements

  • Marketed for & helped produce 2 global virtual summits, a global virtual hackathon for the London Blockchain Foundation & digital seminar for Thomson Reuters - all within 4 months, attracting over 1,500 registrants globally
  • PPC Campaigns achieved 10.2% CTR on engagement ads, and video ads achieved a 60.9% completion rate.
  • Researched & successfully marketed to new markets, increasing site traffic by over 220%, with over 25% from social media, 8% from SEO in a month
  • Developed high-level marketing plans for the launch of a new product & brand, as well as detailed day to day content schedules for daily marketing tasks
  • Maintained & liaised with key partners & brands, such as Microsoft, Thomson Reuters, World Commerce & Contracting, Lexis Nexis, Jameson Legal, Asia-Pacific Legal Innovation & Technology Association, Dentons, LBCF, Cambridge Strategy Group, Middlesex University Dubai, etc
  • Authored & maintained newsletter campaigns - achieving 40% open rate, 15% more than the industry average for the legal & judiciary audience
  • Implemented marketing automation using cross-platform plugins on wordpress, creating a seamless registration & purchasing customer journey
  • Designed & single-handedly managed websites for the parent company & our new brand/product (wordpress)
  • Qualified leads worth £555K in 2 months, as well as generating & maintaining leads worth a total of £935K (More than 90% of leads indicated that they found out about the product via social media & email marketing)

October 2018 - October 2019

Marketing Executive • Singapore, SG

Rendeur Pte Ltd • H.E.R Entrepreneur • 1 year

Rendeur Pte Ltd (now rebranded Hashtaqs) is an SME based in Singapore. Rendeur is a small marketing consultancy, specializing in digital transformation for small & traditional businesses.

We produced & hosted a yearly conference, mainly targeted at female entrepreneurs & small business owners in south east asia. I helped launch a full day virtual summit, monthly business networking panel sessions, as well as 2 small-scale business conferences in Singapore & Malaysia with nearly 800 attendees.

The only reason I left the company was because I was moving to the UK.

Responsibilities

  • Producing & designing high quality marketing collaterals within a tight timeline
  • Sourcing for and acquiring speakers for our monthly events & yearly conferences
  • Maintaining & optimising SEO & SEM for Rendeur & our clients
  • Producing monthly EDMs & Newsletters, and integrating additional CRM marketing as required in the overall marketing plan
  • Maintaining social media platforms for H.E.R Entrepreneur
  • Meticulous research to allow us to deliver our product successfully in new markets
  • Partnership & community development, connecting & reaching out to relevant audiences and creating conversations in entrepreneurship across various industries
  • Mentoring interns & leading a small and agile team of digital & social media marketers

Achievements

  • Led Events Marketing Team (Myself & 1 or 2 interns), creating a friendly & driven environment
  • Developed 2 Asia-PAC based female entrepreneurship SME business conferences with nearly 800 attendees
  • Drove total ticket sales of over ~SGD 360,000, as well as producing the company’s first virtual summit
  • Conceptualized, produced, and acquired speakers for monthly panel sessions - speakers were typically founders, c-suites, and directors of SMEs in Singapore
  • Implemented marketing automation & CRM integration to facilitate digital transformation & efficiency of our small company, allowing our team of 3 to operate at a level of a team much larger
  • Took charge of all digital marketing efforts, from social media copywriting & graphics design, to bi-monthly newsletters, affiliate marketing, and maintaining marketing partnerships
  • Maintained our company website using wordpress, customising widgets & segments using basic css & html
  • Developed and successfully pitched to industry clients, creating a website from scratch as well as brand new marketing materials, ie. letterheads, service brochures, posters, and social media profiles

September 2015 - August 2016

Product & Partnership Marketing • Singapore, SG

Diceroll Studios • 1 Year

I co-founded Diceroll Studios at age 21, eventually leaving the company to pursue my marketing degree.

Diceroll Studios sold & published our game with Devolver Digital, and between 2015/2017, was one of the most watched indie games on the market. It now available on Steam and all mobile marketplaces.

I developed the core concepts of the game, from gameplay to creative direction.

Responsibilities

  • Managed project timelines using Sprint & SCRUM systems
  • Maintained social media presence across platforms (Tumblr, Twitter, Facebook, Instagram)
  • Managed administrative tasks, such as filing company taxes, income forms, insurance etc
  • Maintained industry relations by attending & participating in conferences, expos, showcases, and industry panels & events
  • Led the business front of the company, securing industry partners, and product marketing channels & platforms
  • Market & competitor research to ensure that our product & game is positioned in the most relevant markets & hits the right player base
  • Partnership & community development, connecting & reaching out to relevant publishers & partners who will align with the audience that our product would be most popular with

Achievements

  • Managed a team of 6 developers, from programmers & artists, to designers & QA - creating the game Umiro, published with Devolver Digital
  • Led the business front of the company, creating partnerships & maintaining publisher relations, as well as relationships with reviewers & industry press
  • Created & maintained the company social media platforms on Tumblr, Twitter, Facebook, and Instagram
  • Developed our community & business network by creating conversations online & offline, via digital forums & showcasing our product at expos & conferences
  • Achieved 1st Runner-Up to Best Mobile Game at the Casual Connect Indie Game Awards in 2016 & 2017, as well as a nominee for Best Indie Game at the Tokyo Game Show in 2016
  • Our Steam release was rated “Very Positive”, and achieved a 73/100 on Metacritic, all game reviews have been overwhelmingly positive

April 2016 - June 2016

Community Marketing Intern • Singapore, SG

Wander: The Best Communities in Your City • 3 Months

Wander was a Singapore-based tech startup which created the app Wander: The Best Communities in Your City.

It was founded by tech entrepreneur, Krystal Choo. The company & app closed early 2018, but you can still find publications on the app online.
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I worked directly with Krystal, who was named one of Asia's most influential CMOs & Social Media Influencers.

Responsibilities

  • Mobile app market research to discover new community outreach strategies, as well as tapping into niche & potential markets for the product
  • Engaged with & maintained digital community activity on our product: Wander
  • Designing creative assets for digital marketing (graphics, videos, pdf brochures, etc)
  • Maintaining social media platforms for the Wander Brand
  • Partnership & community development, connecting & reaching out to relevant audiences and creating conversations

Achievements

  • Developed strategies for social media & community outreach - encouraged CEO to develop her personal brand to boost the company presence
  • Analysed and  produced market research for a global community, ie. New York, San Francisco, Los Angeles, Hong Kong, Singapore, etc
  • Designed social media graphics & digital assets for the product. Wrote copy for creatives and blog content

May 2015 - August 2015

Project Management Intern • Singapore, SG

Singapore University of Technology & Design •
OCBC (Overseas - Chinese Banking Corporation) • 3 Months

Accepted into the SUTD x GAMBIT (MIT) Game Development Project Management Internship.

Our client for the project was OCBC - FRANK Division, creating a mobile game concept around financial literacy, and I led our team to develop a gorgeous minimalist puzzle game, with core concepts around saving, investing,and other key financial concepts.

Our game & concept won Best in Cohort, as judged by industry leaders, Ubisoft.

Responsibilities

  • Daily scheduling & updates on the project management excel, to ensure that the team is organised & focussed
  • Producing presentations & reports for bi-weekly client updates
  • Scheduling & executing QA & play testing sessions to assess the quality of the game
  • Collecting & analysing feedback from QA & play testing sessions, turning raw data & feedback into usable & actionable tasks for developers
  • Produced marketing materials, from copy to graphics
  • Designed UX & UI concepts for the project

Achievements

  • Project was awarded Best in Cohort, judged by industry partners, Ubisoft Singapore
  • Successfully led a team of 6 developers & managed project timeline - we would later start a company together after this project was done
  • Developed the critical network & partnerships to allow our team to secure the right mentors & investors for after the internship was over - we would later work with many of our supervisors whom we met at the program
  • One of Apple’s  2015 Editor's Selections & Apple Exclusives - following the success of simple, stylistic games & apps which were becoming wildly popular at the time

July 2014 - June 2015

Quality Assurance Assistant • Singapore, SG

Ubisoft Singapore • Ghost Recon Phantoms • 1 Year

Ubisoft is one of the largest & most prominent game developers & publishers in the world - having IPs that would later become Hollywood Blockbusters (Prince of Persia, starring Jake Gyllenhaal, Assassin's Creed, starring Michael Fassbender), and continue to produce and release industry defining titles.

I joined the company, first as QA Intern & later as QA Assistant.  

Working with Ghost Recon Phantoms, deep in early GaaS - I was given opportunities to pitch new monetisation & community development ideas to our producers.

Responsibilities

  • Managed Project Documentation, including maintenance of developer game wiki on Confluence
  • Responsible for AGILE software testing, running daily tests on functionality & content on a live project (at its peak in 2014, we had over 200K daily players, and the top F2P Shooters on Steam)
  • Facilitated software JIRA tracking & reporting, publishing weekly build status reports for the entire GRP development team
  • Responsible for team sprint reporting, generating weekly reports for the Content QA team and delivering the report to our ChengDu Chinese counterparts

Achievements

  • Created textures & graphics for the game, which were later monetised and generated 10% of total game revenue
  • Helped produce the Ghost Recon Phantoms 1st year birthday skin & cosmetic pack - working together with the product & community marketing team
  • Achieved an exceedingly positive recommendation from my manager for my internship review

Tool & Software Proficiency

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SEO Tools
Data Analysis Tools
CRM Tools
Office & PM Tools
Marketing Automation &
Social Media Management
Design & Creative Tools
Web Design & Development

Search Engine Optimisation Tools

I am an experienced SEO Specialist, building SEO into all aspects of my digital campaigns. My experience in tech allows me to comfortably manage technical SEO as well as content / on-site SEO. My experience working with truly global teams meant that I am deeply familiar with SEO across multiple languages and markets.

  • Google Marketing Suite (Google Analytics, Google Trends, Google Keywords, Google AdWords, Google Search Console, Google My Business, Google Tag Manager, etc)
  • SEMRush
  • Ahrefs
  • ScreamingFrog

Data Analysis Tools

I am a data & results driven marketer with a deep interest in analysis and using trends to optimise campaigns. I'm a data-first marketer, and work closely with sales and product teams to understand our sales cycles, customer/end-user feedback, and user journeys towards conversion.

  • Power BI
  • Tableau
  • Google Data Studio
  • MS Dynamics - Marketing Module
  • Adobe Analytics

Customer Relationship Management Tools

My experience with CRM is plugged in with various automation integrations (ie, WooCommerce, Wix, Wordpress, etc).

I am particularly experienced with setting up the marketing automation processes for small teams & businesses - ensuring that we're able to work at the capacity of much larger teams.

  • Keap (FKA Infusionsoft)
  • ZOHO CRM
  • Hubspot CRM
  • Salesforce

Office & Project Management Tools

Having worked in offices my entire career, I am a Microsoft Suite power user - deeply familiar with excel, word, powerpoint, and MS Teams. In addition to the standard office management tools, my experience in both startups & global firms have allowed me to become familiar with a myriad of PM tools.

  • MS Word. MS Excel, MS Powerpoint, MS Teams
  • Trello
  • JIRA
  • Confluence
  • Monday.com
  • Asana

Marketing Automation & SMM Tools

I am particularly experienced with setting up & evaluating marketing automation for small teams & businesses. Most of the Marketing automation tools I use are used in conjunction with CRM & Social Media Management tools.

  • Marketo
  • Hubspot
  • Pardot
  • Mailchimp
  • Oracle Eloqua
  • ZOHO Social
  • HootSuite

Design & Creative Tools

I was trained extensively in using digital art & design tools - even 3D modelling & animation. In my professional career, I've created assets used in AAA projects (Ghost Recon Phantoms), and I have 2 years of experience in graphic design, creating posters & digital assets.

I am deeply familiar with the creative process of commercial & digital design.

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe inDesign
  • Adobe After Effects
  • Adobe Premier
  • Canva (Collaborative Cloud Design)
  • Figma (UI / UX)
  • Gravit

Web Design, Development, and Management

I am an experienced project manager, liaising between developers and non-technical stakeholders. I am able to smooth communications between the technical team and marketing / business teams. In my startup days, I have developed websites & landing pages for clients & my employers.

  • Wix
  • Wordpress.org (Self-Hosted, Non-Profit)
  • Wordpress.com (Automattic)
  • Webflow

Education

I came from a video games & entertainment media background,
with a deep passion for technology, marketing, and promotion.

🎓 Royal Holloway, University of London

BSc Management with Marketing

Second Class, Upper Division (2:1)
2017 - 2019

🎓 Temasek Polytechnic, School of Informatics & IT

Diploma in Game & Entertainment Technology

Specialising in Interactive Media Design
2012 - 2015

Who is Veronica?

Veronica with her team.

Easy-going person who works well with people from all over the world. I work best with with a dynamic team who are supportive of each other, and keen on collaboration. As a data analyst, I work very closely with teams across multiple functions.

In my downtime, I follow technology news very closely and keep my finger on the pulse on the industry. While I mainly focus on B2B - I'm personally a big fan of consumer technology and are part of a forum of enthusiasts.

Peggy Olsen Vector Portait by Veronica TanCommissioned Vector Portait by Veronica TanPete Campbell Vector Portait by Veronica TanCommissioned Vector Portait by Veronica TanJoan Harris Vector Portait by Veronica TanCommissioned Vector Portait by Veronica TanAkali Riot Vector Portait by Veronica TanToucan Vector Portait by Veronica TanDon Draper Vector Portait by Veronica Tan

Get in touch!

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