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Veronica Tan

Digital Marketing • Partner Marketing • Channel Marketing

Based in Berkshire, UK.

Currently a digital marketing lead within the technology & computer hardware industry.
‍
Highly experienced, data-driven digital marketer with experience within both in-house and agency side workflows. Digital marketing solves problems via creative solutions built on insights gathered from trackable actions and data.

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~ £17.5M

Gross Revenue Generated from Key Projects

*Figure derived from final invoices, with projects spanning multiple countries
Last update January 2025

10 years

Partner & Channel Marketing Experience
since 2015

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Curriculum Vitae

Highly experienced senior marketing lead, with a data analytics focus delivering data driven strategies in the IT channel. I have worked closely with key channel and alliance partners on behalf of HP, Lenovo, Acer, Intel, AMD, Microsoft - within the education and smb/sme space.

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Current (4 Yrs)
Digtal Marketing Manager
2018 - 2022 (4 Yrs)
Digital Marketing Specialist
2015 - 2016 (1 Yr)
Product & Partnership Marketing
Pre - 2015
Internships

July 2022 - Current

Digital Marketing Manager • Glasgow, UK (Remote)

Consenna Ltd • 4 Years

Digital Marketing Manager | UK IT Channel Sector Expert

I design and execute high-impact digital marketing strategies for the largest OEMs, Distributors, and Resellers in the UK IT Channel (Consenna). My focus is on full-funnel optimization, leveraging events, partnerships, and advertising to achieve core client objectives. I specialise in marketing operations and accurate reporting, implementing sophisticated attribution frameworks to deliver reliable, actionable insights for key stakeholders and support successful customer retention. Consenna is a key partner and contractor within the UK IT Channel Sector. As Digital Marketing Manager, I deliver effective digital marketing strategies for our clients (some of the largest OEMs, Distributors, and Resellers in the industry).

I support our customer retention and operations teams with insights, build collaterals, and generate reports for high level stakeholders. On a day to day aspect, I research and develop bespoke full funnel marketing strategies (tapping into events, advertising, sponsorships, and partnerships) to achieve client objectives. Deeply experience in marketing operations, I implement correct attribution framework for accurate reporting for campaign with multi-platform touchpoints.

Responsibilities

  • Manage the Consenna client marketing function, building marketing automation, reporting sales & marketing forecasts directly to Creative & Sales Directors
  • Lead Consenna channel marketing executives with project management, and the development of acquisition and demand generation strategies for UK&I
  • Deliver digital marketing & channel activation consultation services for clients and partners, focusing on Go-To-Market campaigns and programmes across the UK&I
  • Design highly optimised email marketing strategies for OEMs and their partner channels - particularly for B2B audiences and B2B2C
  • Develop framework for Consenna for new audience sanitisation in keeping email deliverability protocols, maintaining audience hygiene in-house and for clients
  • Optimise client digital advertising activities & budgets, including LinkedIn, Meta, and Google Adverts.
  • Managing expectations from stakeholders when it comes to ROI on experimental campaigns
  • Help built campaign portals and landing pages with traffic and engagement tracking integrated into analysis tools via APIs

Achievements

  • Over 230% over-achievement with marketing KPIs for global OEM client, resulting in a re-engagement from the client for 2023 - 2025
  • Developed full funnel marketing strategies and managed execution of client projects worth over £5 million in gross revenue - thanks to careful attribution and session tracking
  • Developed analysis reports for one of the world’s biggest computer hardware distributors - allowing the client to secure over £10 million in funds from their partners

April 2021 - July 2022

Digital Marketing Specialist • London, UK

JCB International (Europe) • 1+ year

JCB International (Europe) is the european branch of Japan's leading credit card provider. I manage all aspects of JCB EU's digital presence & digital campaigns. As digital lead, I am the person in charge of JCB Europe's competitor research, data analysis, web management, and digital advertising. I also manage our relationships with key agencies and partners in EMEA and APAC.

Responsibilities

  • Driving JCB European ecommerce and cross border marketing activities using data backed digital strategies
  • Co-ordinating European sales promotion activities with local branches to bring ecommerce and face to face cross border marketing campaigns to fruition
  • Utilising & managing both paid and organic media to drive engagement with JCB and ecommerce activities
  • Planning and executing digital performance marketing campaigns across internal and external channels
  • Analysing performance data to identify trends and opportunities, delivering data-backed strategies for senior stakeholders
  • Managing creative production with agencies and internal stakeholders
  • Generating regular reports on digital marketing activities and campaigns
  • Supporting the PR Department with by monitoring JCB’s digital reputation,observing brand sentiment on social media, review sites,and global news media
  • Planning and management of corporate events including promotional events, award ceremonies, sponsorships, and press conferences

Achievements

  • Led the JCB Europe’s digital marketing function, developing key analytics framework from scratch, which was then shared and copied by JCB Branches in US & APAC
  • Managed & launched JCB EU’s SEO framework & operations, developing SEO strategies using insights from our brand agency
  • Improved JCB organic ranking from #19 to #5 in less than 4 months
    ‍    Increased organic brand visibility by over 20% in 6 months, using zero-spend strategies
  • Drove millions in targeted impressions via Google Ads in 4 months on a shoe-string budget.
  • Tracked using UTMs and inbound traffic attribution on Google Analytics
  • Managed B2C advertising for key partners (High-end European Luxury Brands) in Europe, Eastern Europe, Japan, Taiwan, and Korea
  • Managed digital campaigns with European Luxury partners, leading to over 25% increase in net new customers‍
  • Drove over 956% increase in LinkedIn Followers on our brands, and aiding in audience segmentation using analytics
  • Managed relationships with global luxury retailers & partners
  • Delivered & presented monthly ROI reports to the Managing Director and other key stakeholders
  • Managed all digital advertising activities & budgets, including LinkedIn, Twitter, and Google Adverts (primarily)

September 2020 - March 2021

Digital Marketing Specialist • London, UK

Forte Markets • Legal Technology & Innovation Institute • 6 Months

Forte Markets a London based startup in the legal technology industry.

I was the digital marketing lead for all products and events produced by Forte Markets and the LT&I Institute, and market for a global audience, from the UK, US, and EU to EMEA, APAC, and China. I was contracted to build the LT&I brand and created the marketing framework for the company.

Responsibilities

  • Daily reporting on marketing activities for both Forte Markets & the LT&I Institute for various levels of stakeholders
  • Developing & executing high level strategic marketing, integrating ABM
  • Designing creative assets for digital marketing (graphics, videos, pdf brochures, etc)
  • Maintaining & optimising SEO & SEM for both Forte Markets & LT&I brands
  • Producing monthly EDMs & Newsletters, and integrating additional CRM marketing as required in the overall marketing plan
  • Maintaining social media platforms for both Forte Markets & LT&I brands
  • Active market research & competitor analysis to ensure that our products & brands are in the best possible position on the market
  • Partnership & community development, connecting & reaching out to relevant audiences and creating conversations in legal technology
  • Executive producer & creator of 'The Forte Edge' - a monthly LegalTech Podcast available on Spotify & Stitcher.

Achievements

  • Marketed for & helped produce 2 global virtual summits, a global virtual hackathon for the London Blockchain Foundation & digital seminar for Thomson Reuters - all within 4 months, attracting over 1,500 registrants globally
  • PPC Campaigns achieved 10.2% CTR on engagement ads, and video ads achieved a 60.9% completion rate.
  • Researched & successfully marketed to new markets, increasing site traffic by over 220%, with over 25% from social media, 8% from SEO in a month
  • Developed high-level marketing plans for the launch of a new product & brand, as well as detailed day to day content schedules for daily marketing tasks
  • Maintained & liaised with key partners & brands, such as Microsoft, Thomson Reuters, World Commerce & Contracting, Lexis Nexis, Jameson Legal, Asia-Pacific Legal Innovation & Technology Association, Dentons, LBCF, Cambridge Strategy Group, Middlesex University Dubai, etc
  • Authored & maintained newsletter campaigns - achieving 40% open rate, 15% more than the industry average for the legal & judiciary audience
  • Implemented marketing automation using cross-platform plugins on wordpress, creating a seamless registration & purchasing customer journey
  • Designed & single-handedly managed websites for the parent company & our new brand/product (wordpress)
  • Qualified leads worth £555K in 2 months, as well as generating & maintaining leads worth a total of £935K (More than 90% of leads indicated that they found out about the product via social media & email marketing)

October 2018 - October 2019

Digital Marketing Specialist • Singapore, SG

Rendeur Pte Ltd • H.E.R Entrepreneur • 1 year

Rendeur Pte Ltd (now rebranded Hashtaqs) is an SME based in Singapore. Rendeur is a small marketing consultancy, specializing in digital transformation for small & traditional businesses.

We produced & hosted a yearly conference, mainly targeted at female entrepreneurs & small business owners in south east asia. I helped launch a full day virtual summit, monthly business networking panel sessions, as well as 2 small-scale business conferences in Singapore & Malaysia with nearly 800 attendees.

The only reason I left the company was because I was moving to the UK.

Responsibilities

  • Producing & designing high quality marketing collaterals within a tight timeline
  • Sourcing for and acquiring speakers for our monthly events & yearly conferences
  • Maintaining & optimising SEO & SEM for Rendeur & our clients
  • Producing monthly EDMs & Newsletters, and integrating additional CRM marketing as required in the overall marketing plan
  • Maintaining social media platforms for H.E.R Entrepreneur
  • Meticulous research to allow us to deliver our product successfully in new markets
  • Partnership & community development, connecting & reaching out to relevant audiences and creating conversations in entrepreneurship across various industries
  • Mentoring interns & leading a small and agile team of digital & social media marketers

Achievements

  • Led Events Marketing Team (Myself & 1 or 2 interns), creating a friendly & driven environment
  • Developed 2 Asia-PAC based female entrepreneurship SME business conferences with nearly 800 attendees
  • Drove total ticket sales of over ~SGD 360,000, as well as producing the company’s first virtual summit
  • Conceptualized, produced, and acquired speakers for monthly panel sessions - speakers were typically founders, c-suites, and directors of SMEs in Singapore
  • Implemented marketing automation & CRM integration to facilitate digital transformation & efficiency of our small company, allowing our team of 3 to operate at a level of a team much larger
  • Took charge of all digital marketing efforts, from social media copywriting & graphics design, to bi-monthly newsletters, affiliate marketing, and maintaining marketing partnerships
  • Maintained our company website using wordpress, customising widgets & segments using basic css & html
  • Developed and successfully pitched to industry clients, creating a website from scratch as well as brand new marketing materials, ie. letterheads, service brochures, posters, and social media profiles

September 2015 - August 2016

Product & Partnership Marketing • Singapore, SG

Diceroll Studios • 1 Year

I co-founded Diceroll Studios at age 21, eventually leaving the company to pursue my marketing degree.

Diceroll Studios sold & published our game with Devolver Digital, and between 2015/2017, was one of the most watched indie games on the market. It now available on Steam and all mobile marketplaces.

I developed the core concepts of the game, from gameplay to creative direction.

Responsibilities

  • Managed project timelines using Sprint & SCRUM systems
  • Maintained social media presence across platforms (Tumblr, Twitter, Facebook, Instagram)
  • Managed administrative tasks, such as filing company taxes, income forms, insurance etc
  • Maintained industry relations by attending & participating in conferences, expos, showcases, and industry panels & events
  • Led the business front of the company, securing industry partners, and product marketing channels & platforms
  • Market & competitor research to ensure that our product & game is positioned in the most relevant markets & hits the right player base
  • Partnership & community development, connecting & reaching out to relevant publishers & partners who will align with the audience that our product would be most popular with

Achievements

  • Managed a team of 6 developers, from programmers & artists, to designers & QA - creating the game Umiro, published with Devolver Digital
  • Led the business front of the company, creating partnerships & maintaining publisher relations, as well as relationships with reviewers & industry press
  • Created & maintained the company social media platforms on Tumblr, Twitter, Facebook, and Instagram
  • Developed our community & business network by creating conversations online & offline, via digital forums & showcasing our product at expos & conferences
  • Achieved 1st Runner-Up to Best Mobile Game at the Casual Connect Indie Game Awards in 2016 & 2017, as well as a nominee for Best Indie Game at the Tokyo Game Show in 2016
  • Our Steam release was rated “Very Positive”, and achieved a 73/100 on Metacritic, all game reviews have been overwhelmingly positive

April 2016 - June 2016

Community Marketing Intern • Singapore, SG

Wander: The Best Communities in Your City • 3 Months

Wander was a Singapore-based tech startup which created the app Wander: The Best Communities in Your City.

It was founded by tech entrepreneur, Krystal Choo. The company & app closed early 2018, but you can still find publications on the app online.
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I worked directly with Krystal, who was named one of Asia's most influential CMOs & Social Media Influencers.

Responsibilities

  • Mobile app market research to discover new community outreach strategies, as well as tapping into niche & potential markets for the product
  • Engaged with & maintained digital community activity on our product: Wander
  • Designing creative assets for digital marketing (graphics, videos, pdf brochures, etc)
  • Maintaining social media platforms for the Wander Brand
  • Partnership & community development, connecting & reaching out to relevant audiences and creating conversations

Achievements

  • Developed strategies for social media & community outreach - encouraged CEO to develop her personal brand to boost the company presence
  • Analysed and  produced market research for a global community, ie. New York, San Francisco, Los Angeles, Hong Kong, Singapore, etc
  • Designed social media graphics & digital assets for the product. Wrote copy for creatives and blog content

May 2015 - August 2015

Project Management Intern • Singapore, SG

Singapore University of Technology & Design •
OCBC (Overseas - Chinese Banking Corporation) • 3 Months

Accepted into the SUTD x GAMBIT (MIT) Game Development Project Management Internship.

Our client for the project was OCBC - FRANK Division, creating a mobile game concept around financial literacy, and I led our team to develop a gorgeous minimalist puzzle game, with core concepts around saving, investing,and other key financial concepts.

Our game & concept won Best in Cohort, as judged by industry leaders, Ubisoft.

Responsibilities

  • Daily scheduling & updates on the project management excel, to ensure that the team is organised & focussed
  • Producing presentations & reports for bi-weekly client updates
  • Scheduling & executing QA & play testing sessions to assess the quality of the game
  • Collecting & analysing feedback from QA & play testing sessions, turning raw data & feedback into usable & actionable tasks for developers
  • Produced marketing materials, from copy to graphics
  • Designed UX & UI concepts for the project

Achievements

  • Project was awarded Best in Cohort, judged by industry partners, Ubisoft Singapore
  • Successfully led a team of 6 developers & managed project timeline - we would later start a company together after this project was done
  • Developed the critical network & partnerships to allow our team to secure the right mentors & investors for after the internship was over - we would later work with many of our supervisors whom we met at the program
  • One of Apple’s  2015 Editor's Selections & Apple Exclusives - following the success of simple, stylistic games & apps which were becoming wildly popular at the time

July 2014 - June 2015

Quality Assurance Assistant • Singapore, SG

Ubisoft Singapore • Ghost Recon Phantoms • 1 Year

Ubisoft is one of the largest & most prominent game developers & publishers in the world - having IPs that would later become Hollywood Blockbusters (Prince of Persia, starring Jake Gyllenhaal, Assassin's Creed, starring Michael Fassbender), and continue to produce and release industry defining titles.

I joined the company, first as QA Intern & later as QA Assistant.  

Working with Ghost Recon Phantoms, deep in early GaaS - I was given opportunities to pitch new monetisation & community development ideas to our producers.

Responsibilities

  • Managed Project Documentation, including maintenance of developer game wiki on Confluence
  • Responsible for AGILE software testing, running daily tests on functionality & content on a live project (at its peak in 2014, we had over 200K daily players, and the top F2P Shooters on Steam)
  • Facilitated software JIRA tracking & reporting, publishing weekly build status reports for the entire GRP development team
  • Responsible for team sprint reporting, generating weekly reports for the Content QA team and delivering the report to our ChengDu Chinese counterparts

Achievements

  • Created textures & graphics for the game, which were later monetised and generated 10% of total game revenue
  • Helped produce the Ghost Recon Phantoms 1st year birthday skin & cosmetic pack - working together with the product & community marketing team
  • Achieved an exceedingly positive recommendation from my manager for my internship review

Tool & Software Proficiency

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Data Analysis Tools
Marketing Automation &
Social Media Management
Design & Creative Tools
Office & PM Tools
SEO Tools
CRM Tools
Web Design & Development

Data Analysis Tools

I am a data & results driven marketer with a deep interest in analysis and using trends to optimise campaigns. I'm a data-first marketer, and work closely with sales and product teams to understand our sales cycles, customer/end-user feedback, and user journeys towards conversion.

  • Power BI
  • Tableau
  • Google Data Studio
  • MS Dynamics - Marketing Module
  • Adobe Analytics

Marketing Automation & SMM Tools

I am particularly experienced with setting up & evaluating marketing automation for small teams & businesses. Most of the Marketing automation tools I use are used in conjunction with CRM & Social Media Management tools.

  • Marketo
  • Hubspot
  • Pardot
  • Mailchimp
  • Oracle Eloqua
  • ZOHO Social
  • HootSuite

Design & Creative Tools

I was trained extensively in using digital art & design tools - even 3D modelling & animation. In my professional career, I've created assets used in AAA projects (Ghost Recon Phantoms), and I have 2 years of experience in graphic design, creating posters & digital assets.

I am deeply familiar with the creative process of commercial & digital design.

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe inDesign
  • Adobe After Effects
  • Adobe Premier
  • Canva (Collaborative Cloud Design)
  • Figma (UI / UX)
  • Gravit

Office & Project Management Tools

Having worked in offices my entire career, I am a Microsoft Suite power user - deeply familiar with excel, word, powerpoint, and MS Teams. In addition to the standard office management tools, my experience in both startups & global firms have allowed me to become familiar with a myriad of PM tools.

  • MS Word. MS Excel, MS Powerpoint, MS Teams
  • Trello
  • JIRA
  • Confluence
  • Monday.com
  • Asana

Search Engine Optimisation Tools

I am an experienced SEO Specialist, building SEO into all aspects of my digital campaigns. My experience in tech allows me to comfortably manage technical SEO as well as content / on-site SEO. My experience working with truly global teams meant that I am deeply familiar with SEO across multiple languages and markets.

  • Google Marketing Suite (Google Analytics, Google Trends, Google Keywords, Google AdWords, Google Search Console, Google My Business, Google Tag Manager, etc)
  • SEMRush
  • Ahrefs
  • ScreamingFrog

Customer Relationship Management Tools

My experience with CRM is plugged in with various automation integrations (ie, WooCommerce, Wix, Wordpress, etc).

I am particularly experienced with setting up the marketing automation processes for small teams & businesses - ensuring that we're able to work at the capacity of much larger teams.

  • Keap (FKA Infusionsoft)
  • ZOHO CRM
  • Hubspot CRM
  • Salesforce

Web Design, Development, and Management

I am an experienced project manager, liaising between developers and non-technical stakeholders. I am able to smooth communications between the technical team and marketing / business teams. In my startup days, I have developed websites & landing pages for clients & my employers.

  • Wix
  • Wordpress.org (Self-Hosted, Non-Profit)
  • Wordpress.com (Automattic)
  • Webflow

Education

Bringing a unique perspective from the video games and entertainment media space, I specialise in technology and promotion. My core passion is leveraging innovative marketing strategies to drive engagement and growth.

🎓 Royal Holloway, University of London

BSc Management with Marketing

Second Class, Upper Division (2:1)
2017 - 2019

🎓 Temasek Polytechnic, School of Informatics & IT

Diploma in Game & Entertainment Technology

Specialising in Interactive Media Design
2012 - 2015

Who is Veronica?

Veronica with her team.

A highly collaborative and cross-functional Data Analyst, experienced in working closely with dynamic teams across diverse global functions.

I thrive in environments that prioritize mutual support and open collaboration, using data to bridge operational and strategic objectives. Beyond B2B, I maintain a deep, active interest in consumer technology, keeping my expertise sharp and staying ahead of broader industry trends.

Easy-going person who works well with people from all over the world. I work best with with a dynamic team who are supportive of each other, and keen on collaboration.

Get in touch!

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Fill in this handy contact form or simply email me at digitalveronicatsy@gmail.com.
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